Guest user Created: Jul 10, 2018 Last commented: Jul 10, 2018

Consent for marketing email

We are in the hospitality sector and maintain a database of past/present customers to whom we have been sending email newsletters on a periodical basis. The newsletters included a link to unsubscribe. We have not sent any newsletter since 25 May 2018.

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Andrei Hanganu Jul 10, 2018

-we do not request explicit consent to receive newsletters
- we send the next newsletter, duly including a note about the GDPR and a link to our new Privacy policy/ option to unsubscribe

Answer:

If the newsletters are sent to past/present customers you should be fine relying on legitimate interest and consent won't be needed. As you already mentioned, you need to present to the customers the possibility to unsubscribe as well as the new Privacy Notice/Policy.

To learn more about how the EU GDPR affects marketing check put our webinar “How GDPR Affects Marketing Practices” https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/

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Jul 10, 2018

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