Defining the vision of a company

Answer:
A vision statement is future-based, and its purpose is to inspire and give direction to employees. Your company is on a journey to become what? If everything goes well what kind of company do you want as a whole to become? When I help organizations define their vision, I invite people to think about what would make them proud of working for that organization or owning that organization. Don’t think about what needs to be done, that is strategy stuff, do a time travel to the future and describe what you see in that future. What kind of work does it do, for what kind of clients does it work, how is it known, why is it praised, why does it make a difference? Keep it short, simple and focused to be of help and motivation.

The following material will provide you more information:
- ISO 9001 – Aligning quality objectives of the QMS with the strategic direction of the company - https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/
- To what extent should top management be involved in your QMS? - https://advisera.com/9001academy/blog/2016/11/22/to-what-extent-should-top-management-be-involved-in-your-qms/
- you can enroll for free at ISO 9001:2015 Internal Auditor Course - https://advisera.com/training/iso-9001-internal-auditor-course/
- book - Discover ISO 9001:2015 Through Practical Examples - https://advisera.com/books/discover-iso-9001-2015-through-practical-examples/