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Implementing a newsletter delivery system

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Guest user Created:   Sep 16, 2019 Last commented:   Sep 16, 2019

Implementing a newsletter delivery system

Good morning. I need your help. For some days I have been a marketing manager for an industrial hardware store and I would like to implement a newsletter and non-newsletter delivery system.

This company has never invited promotional emails to customers and has never had a software dedicated to sending emails, however, it has a series of customer contacts acquired over the years. These customers have not yet been sent the famous email to be sent by May 25, containing the information on the GDPR, so I would like to do it. I wanted to understand:
 

1. What should I enter as text in this mail? Is the transcription of our privacy policy updated according to the new legislation ok? (but there is a problem: it is very long …)

2. Do I have to insert a button in th e email to click if the user wants to keep in touch with us?

3. What should I do with users who do not confirm? Delete them from the database?

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EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

EU GDPR DOCUMENTATION TOOLKIT

Step-by-step implementation for smaller companies.

Expert
Andrei Hanganu Sep 16, 2019

1. What should I enter as text in this mail? Is the transcription of our privacy policy updated according to the new legislation ok? (but there is a problem: it is very long …)

You need to obtain the consent from your customers if you don’t have it yet or if you do not have any records of the customers consenting to be targeted with newsletters. You should insert a link to your Privacy Policy when asking for the consent via email.

2. Do I have to insert a button in th e email to click if the user wants to keep in touch with us?

Either a consent or button or a response to your email should work as valid consent. Also, keep in mind that you need to allow the customer to opt-out at any time.

3. What should I do with users who do not confirm? Delete them from the database?

The users that do not confirm cannot be targeted by advertising campaigns.

If you want to find out more about marketing and GDPR check out this webinar How GDPR affects marketing practices https://advisera.com/eugdpracademy/webinar/how-gdpr-affects-marketing-practices-free-webinar-on-demand/

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Sep 16, 2019

Sep 16, 2019