Use of SWOT analysis

When addressing clause 4.1 of ISO 9001:2015 we determine internal and external issues, topics from the context where an organization is immersed and from the inside of the organization itself. Personally, in my work, I like to transform those internal and external issues in a SWOT matrix. Those internal and external issues can be very useful when determining risks and opportunities. For example, one weakness can be, “60% of our sales are for only one customer”. The company can consider this as a basis for determining a particular risk in the commercial related processes. Normally one does not do a SWOT analysis for each individual process.