What law should I apply if I send emails worldwide.
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It depends.If you are located in the European Economic Area (EEA), you will apply the EU GDPR, if you are located in the UK you will apply the UK GDPR and the UK Data Protection Act 2018 as well, you will need to verify if you meet also the criteria of CCPA or the Brazilian LGPD which apply also to data controller located outside those countries. That legislation is based on the EU GDPR so if you are compliant with the EU GDPR you mostly met the compliance criteria of other legislation.
Speaking generally, it may depend on your location and the location of your audience.
Here you can find more information about the EU GDPR application:
- Is the GDPR applicable to our company? https://advisera.com/eugdpracademy/knowledgebase/who-needs-to-be-gdpr-compliant-an-easy-explanation/
- Email marketing in the era of GDPR – How to ensure compliance? https://advisera.com/eugdpracademy/blog/2019/05/27/gdpr-and-email-marketing-rules-for-compliant-campaigns/
If you need to learn how to comply with EU GDPR you can consider enrolling in our free EU GDPR Foundations Course: https://advisera.com/training/eu-gdpr-foundations-course//
Would you recommend me who or which organization can give me advice and consult with?
It depends on the country you are located in. I would choose a consultant from where I'm based in order to have an idea of the privacy legislation which applies to my current situation.
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May 21, 2021