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The quality policy consists of a declaration approved by the top management and which establishes a set of guidelines, priorities and commitments related to quality. However useful and well-written a quality policy is, it is only a paper document. The quality objectives translate the statements contained in the policy into a set of specific and measurable challenges. For example, if a quality policy includes a commitment to seek to reduce defects. A quality objective can be: Reduce the defect rate on production line A by 10% in the next 7 months.
Organizations cannot expect to be excellent at everything they do. The quality policy sets the priorities for excellence.
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